Sunday, November 24, 2013

Online Journalism: Seems easy? Think again (The complementary article)

7:28 AM | Posted by | Edit Post
by Lloyd Zapanta
Interview by: Romelie Janelle Maranan and Lloyd Zapanta

 Due to today's growing demand, needs are all sprouting everywhere online. Almost all types of market have already set foot in the Internet and have their own execution on how they will be presenting their respective services to their distant clients. Media conglomerates, including their news departments are undeniably one of the riders of this worldwide trend.

 Nowadays, news outlets have their own respective websites catering to different news sections like breaking news, national, entertainment, business, weather and live traffic updates, which shows the step of journalism in the online platform. Even websites with audience of their genre use online journalism to properly disseminate information to their readers.

 Pam Sallegue, an SEO specialist for the website HopeKayGod.net, tells us her encounters and the truth behind the so-called "easy", online journalism.

Pam tells us the points-of-view of an online journalist.

 The demands of being an Online Journalist
'A good online journalist is a fast thinker, someone who could research and write news, and post online, but with the right information, because it doesn’t make sense kung mabilis ka nga mag-isip pero wrong info naman nabibigay mo.' Pam started when asked about the demands of being an online journalist.

As an SEO specialist and also a blogger, Pam always read anything she could possibly give priority in search engines when a certain keyword is entered. Most keywords put in a search engine comes from something trending, that's why Pam is always alert in monitoring stories which are interconnected to many others.

'... An online journalist should also know what are the "trendings", hindi lang trending sa news, but also yung algorithm ng Google or social media or other platforms, like when they started using hashtags, before sa Twitter lang yun, but now it’s everywhere, my point there is those algorithms help, it helps boost their online presence, like one time nag trend yung #YolandaPH, and sa Twitter ng GMA, they’re using that hashtag, when someone click on that hashtag, big possibility na sa GMA na tweet yung mababasa nila, and that tweet has URL directing to their main website, so may magbabasa ng news nila.'

According also to Pam, online journalism is a much freer type of journalism which means readers have the freedom to respond and share their thoughts online unlike in print, that's why responsibility is a big issue in entering this type of journalism.

'Online journalist should know the ethics both sa traditional and online. Kaya merong “Think before you click”. Ngayon pa naman masyado nang malaya lahat, may mabasa lang na hindi magandang status ang tao, libreng libre nang mag-comment. Just be responsible enough, lalong lalo na sa pagsusulat ng news.' Pam told the interviewers. 'You have to be ready sa mga comments.'



The perks of being an Online Journalist

Because of the vast network of information and communication, Pam shares to us the advantages of having your article posted online.

'When your article is visible online, so is your name, and that’s a good thing lalo na kung maganda talaga yung mga articles mo. Also, unlike sa traditional journalism kadalasan sa Philippines lang mababasa yung article kasi nga naman ginawa naman yun for Philippines lang... Minsan OK din naman na nababasa yun ng mga kababayan natin sa ibang bansa, and yun yung advantage ng online, they’re being read even sa abroad. Mas malaki yung chance na mas maraming nakakabasa ng article mo kapag online, of course sino ba namang ayaw ng maraming readers.' Pam shared.

Citing the reality of the online market nowadays, she also told us the possible reality of online journalism based on her own views as an online staff.

'I’m not so sure, pero mas malaki yata ang sweldo sa online kaysa dyaryo. Mas mataas kasi ang rate ng ads kapag online. Meaning mas mataas ang generation ng money, tapos hindi naman masyadong mahal ang isang website, all they need is someone who will design the site, maintain the site, and the contents, eh sa print, everyday gumagastos sila to print, tapos wala pang assurance na lahat yun mabebenta. That’s how I concluded that salary online is better than on traditional.'

'[At] free Facebook and Twitter!' Pam added jokingly.

Traditional or Online?

'I tried writing for a newspaper, and I think forever ko nang iko-consider na achievement yun kasi mahirap naman talagang makapag-publish sa newspaper, pero considering the world we have now, this generation is a generation na halos lahat ng ginagawa nasa Internet na, lahat ng binabasa nasa World Wide Web.' Pam admitted.

Developing with the new media, opportunities will soon grow into a more open-space platform where everyone is expected to gain access. But nobody can tell when will this phenomenon stop. Only technology can predict.

'I just hope na as we transition to this new medium, ma-establish na din yung mga rules, policy, ethics like what we have with the traditional, kasi sa ngayon sa sobrang dami ng information available online, akala ng iba OK lang na basta bastang kunin yun, it’s not, and that’s what I want and hoping to have soon, yung system, and yung mabawasan ang copy-paste.'

Pam Sallegue is an alumna of PUP College of Communication-Department of Journalism.

Online Journalism: Seems easy? Think again.

5:52 AM | Posted by | Edit Post
by Lloyd Zapanta
Interview by Romelie Janelle Maranan & Lloyd Zapanta

 Many of us think that anything done with technology becomes an easier task, but for Pam, Journalism will still bring the same pressure, online or print. 

 In the past decade, news publishers made its online presence stronger as readers from the Internet grows in an unprecedented pace, making it a potential arena for journalists to compete with their credibility, popularity, and their ability to deliver real-time news updates.

"A good online journalist is a fast thinker, someone who could research and write news, and post online, but with the right information; because it doesn’t make sense kung mabilis ka nga mag-isip pero wrong info naman nabibigay mo."

And with that, here's a photo essay that will somehow give you hint on how stressful online journalism could be.

Check the photo essay's complementary article here.

(Please click here to see larger image.)



Tuesday, November 19, 2013

Lorem Ipsum

7:19 PM | Posted by | Edit Post
Lorem ipsum dolor sit amet, consectetur adipiscing elit. 

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Vivamus eu volutpat sapien. Integer vitae placerat urna. Curabitur ac varius nisl. 
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Integer vitae mauris quis enim feugiat pulvinar iaculis at sapien. Nullam scelerisque nulla quis nisi feugiat pulvinar. Sed lobortis urna id nisi pretium porta. Fusce dapibus vulputate magna, nec lacinia velit vulputate ac. Aliquam feugiat risus id tortor dictum auctor. Vestibulum at neque neque. Sed laoreet vulputate tortor ut bibendum. Curabitur congue ultrices mauris id scelerisque. Suspendisse potenti. Vivamus sit amet risus ultrices, euismod lectus et, posuere massa. Etiam eget nibh nisi.
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